Separating Roles
In web development, it is quite necessary to separate the roles of the page designer and the programmer which handles more of the logical or program side of the whole page. Designing a page is the task of making it interesting and quite pleasing to the prospective users who want something that is easy on the eyes yet loaded with functions that performs their needs. The template designer handles the framework onto which the logic is presented visually which is the norm of the internet which relies on graphics and other nifty trinkets to make their users happy customers.
The template on the other hand can also be loaded with logic that makes for a more structured page, leaving more time to making things work with the proper discipline. Discipline in the way pages are designed and put together makes for a functional page that delivers as good as it looks. This may not be possible with a small outfit for all tasks may be done by one single person but with proper time management and with the use of the many tools you have at your disposal (free or not), all is possible with proper design and logic, bringing it all together in one useful page.